For the second year running, Peter’s Yard has won the New Product Award in the Cracker category in the Specialty Food Association’s sofi™ Awards competition. The Fig Sourdough Crispbread has been named the 2018 Best New Cracker after our Pink Peppercorn Crispbread won exactly the same award last year!
There were more than 2,600 award entries and to be named Best New Cracker is a testament to the exceptional quality of the Fig Crispbread. To achieve the same accolade in consecutive years is an outstanding achievement for the brand.
The Fig Sourdough Crispbread was one of 156 Winners across 39 categories. A sofi award is a top honour in the $127 billion specialty food industry and products are judged on taste, ingredient quality and innovation. Entries go through a stringent judging process following a careful assessment by passionate and knowledgeable food professionals including chefs, culinary experts, academics, food writers, and category buyers. “sofi” stands for Specialty Outstanding Food Innovation and represents the best of the best from members of the Specialty Food Association.
The Fig Crispbread is new to the US market and will be officially launched at this year’s Summer Fancy Food Show in June. They are made to an authentic Swedish recipe with natural ingredients that include whole-wheat flours, spelt flour, fresh milk, honey and naturally fermenting sourdough that is allowed to ferment for 16 hours before each batch is made. A generous amount of fig pieces are added to the mix to produce a delicious, sweet taste. As the natural choice for cheese, the crispbread doesn’t overpower or mask the flavours of the cheese. The Fig variety works well with all types of cheese but is particularly recommended alongside a soft goats’ or flavoursome blue cheese.
Wendy Wilson-Bett, Co-founder of Peter’s Yard said “As a relatively new brand to the US, we are overjoyed to win the sofi New Product Award for the second year running. The sofi awards reflect quality and provides an independent assessment and true benchmark of the very best foods. There is no better accreditation for our artisan bakery. Since winning the sofi award last year for our Pink Peppercorn, the prestigious nature of the award has helped us gain new listings through a number of key specialty retailers and with larger premium store groups like Bristol Farms, Mollie Stones and securing listings in two new regions of Whole Foods Market on the East Coast.”
The Peter’s Yard range is currently available through World’s Best Cheese, Tony’s Fine Foods, Seacrest Foods, Food Matters Again and a number of specialist cheese stores.