British artisan bakery Peter’s Yard Wins New Product in Cracker 2017 Sofi™ Awards

British artisan bakery Peter’s Yard has won a sofi New Product Award for their Pink Peppercorn Sourdough crispbread in the Cracker category in the Specialty Food Association’s 2017 sofi™ Awards competition.
A sofi is the top honor in the $127 billion specialty food industry. “sofi” stands for Specialty Outstanding Food Innovation and represents the best of the best from members of the Specialty Food Association.

The Pink Peppercorn Sourdough Crispbread was one of 154 Winners selected by a national panel of 62 specialty food experts from 3,000 entries across 39 categories. Every entry is carefully assessed by passionate and knowledgeable food professionals including chefs, culinary experts, academics, food writers, and category buyers. Products are judged on taste, ingredient quality, and innovation.
“As a new brand to the US, we are so delighted and very honored that our Pink Peppercorn Sourdough Crispbread has won a sofi New Product Award,” explains Wendy Wilson-Bett, Co-founder of Peter’s Yard. “The sofi awards reflect quality and provides an independent assessment and true benchmark of the very best foods.”

The Peter’s Yard range is currently available through World’s Best Cheese, Tony’s Fine Foods and specialist cheese stores. Peter’s Yard are keen to extend their retail base, and will be first-time exhibitors at the Summer Fancy Food Show, Lower Level Booth 5769.
“A sofi means a product, and the people behind it, have arrived,” says Phil Kafarakis, president, Specialty Food Association. “This year’s winners represent a devotion to excellence and innovation in specialty food that continues to fuel our industry, excite consumers and expand retail offerings around the world.” The sofi Awards are open to members of the Specialty Food Association, a not-for- profit trade association established in 1952 for food artisans, importers and entrepreneurs with more than 3,400 members in the U.S. and abroad. For more information on the association and its Fancy Food Shows, go to specialtyfood.com. Learn more about the sofi Awards at specialtyfood.com/sofi.

OPPORTUNITIES AVAILABLE:
– Please get in touch if you would like to receive a sample
– A photographic library is available

About the Specialty Food Association
The Specialty Food Association is a thriving community of food artisans, importers and entrepreneurs.
Established in 1952 in New York, the not-for- profit trade association provides its 3,400 members in the U.S. and abroad with resources, knowledge and connections to champion and nurture their companies in an
always-evolving marketplace. The Association owns and produces the Winter and Summer Fancy Food
Shows, and presents the sofi™ Awards honoring excellence in specialty food. Learn more at specialtyfood.com.

Press Contact:
Lesley Parr
Splat Marketing & PR Lesley@splat-marketing.co.uk

Cell: 00 44 7754 482139
Specialty Food Association Media Contact:
PR Department, 646-878- 0130, press@specialtyfood.com

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